Xbox 360 Rants
okay here goes:
with regard to the new "jump in" commercial: okay, marketing? It's all about communicating the feelings that products "will" give you, you don't focus on features - you focus on benefits. Graphics and bling are all features, the benefits are unclear for the broad masses (we do not represent the broad masses here at teamxbox okay) so when you see people of different cultures and lifestyles all having fun together, boys, girls, men, women, BMX bikers, two chubby chicas... all jumping rope together you see the benefits of a social gaming system that is open for anyone to just "jump in" and this slogan is short and concise so as not to be overwhelming and "complicated" two things that computers and high end games are well known for...
Microsoft is doing just what they said, reaching out to a broader audience, using feelings and simplicity :)
with regard to the complete package (with the chrome drive plate): Okay, so everyone has been complaining about how the chrome doesn't exactly match the white on the complete systems? Well, at first I was in the same boat... I like to have a streamlined cohesive look to my high end electronics, especially monitors and computers and stuff. After spending some time looking at both systems in pictures and reading about the 360 I came to a realization:begin realization transmission: the chrome will reflect the colors of the faceplate! Maybe it clashes a bit with white or draws too much attention, but with 99.9% of the other color faceplates the chrome is the obvious winner vs. the white. Can you imagine that hulking white door with any of the custom faceplates? maybe a few, but I know the chrome looks great with so many more!
with regard to the new "jump in" commercial: okay, marketing? It's all about communicating the feelings that products "will" give you, you don't focus on features - you focus on benefits. Graphics and bling are all features, the benefits are unclear for the broad masses (we do not represent the broad masses here at teamxbox okay) so when you see people of different cultures and lifestyles all having fun together, boys, girls, men, women, BMX bikers, two chubby chicas... all jumping rope together you see the benefits of a social gaming system that is open for anyone to just "jump in" and this slogan is short and concise so as not to be overwhelming and "complicated" two things that computers and high end games are well known for...
Microsoft is doing just what they said, reaching out to a broader audience, using feelings and simplicity :)
with regard to the complete package (with the chrome drive plate): Okay, so everyone has been complaining about how the chrome doesn't exactly match the white on the complete systems? Well, at first I was in the same boat... I like to have a streamlined cohesive look to my high end electronics, especially monitors and computers and stuff. After spending some time looking at both systems in pictures and reading about the 360 I came to a realization:begin realization transmission: the chrome will reflect the colors of the faceplate! Maybe it clashes a bit with white or draws too much attention, but with 99.9% of the other color faceplates the chrome is the obvious winner vs. the white. Can you imagine that hulking white door with any of the custom faceplates? maybe a few, but I know the chrome looks great with so many more!
posted by Court at 2:34 AM 
3 Comments:
Pocket, I got a hankering for an xbox 360 but I'm not sure if it's for me. I want to use it as a media extender with media connect (or that's what I'm telling myself :-). I'm not a gamer but if I had one of these babies, I might just become one even at my advanced age!
Anyway, since you're on the beta test team, do you have any 'pull' with anyone so that I don't have to wait an eternity to get one of these? I expect there'll be a mob scene at the retailers who have them on November 22nd and they'll sell out in a heartbeat. That's just three more DAYS!!!
-Lee
Pocket! I can't believe you're at the launch in Palmdale. I recorded the show (3.5 hours) last night on G4 and will sift through it to see if they got the interview with you in there. If so, I'll capture it with my HP DVD Movie Writer and make a DVD and a web video for you.
I'm looking at the Xbox 360 prices on Ebay and see that they are going crazy. One package sold for over $2K. If you end up with two, you should scalp the other. I can wait for mine.
-Lee
What's even crazier... someone put an Xbox 360 up on ebay and explained that 95% of the profits would go to the Katrina Red Cross efforts (basically go to cherity) and people were bidding it pretty high when suddenly an anonymous bidder put it up to 1 Million! that's six zero's folks... The person who was doing the auction had said that the other 5% would be used to buy presents for his own family, well, that 5% equals $50K. Looks like it's going to be a very merry christmas for someone! I can't help but feel that it might have been Gates himself or someone else on the Xbox team. Microsoft is famous for doing this viral marketing stuff and it generates a lot of hype for a low price :)
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